The 1970s was an era of bold style and expressive fashion, and one of its most iconic symbols was the wig. 70s wigs are not just accessories but are emblematic of the cultural and social movements of the time. This article explores the characteristics of 70s wigs, highlighting their styles, materials, and cultural significance.

The Rise of Wig Popularity in the 70s

Cultural Influence

The 1970s were marked by a vibrant mix of music genres, from disco to rock and roll, and the rise of television as a dominant media force. Influential figures like Cher and David Bowie, who often wore extravagant wigs, heavily influenced public fashion choices. Wigs became a way for individuals to instantly change their appearance and embody the glam and rebellion spirit prevalent in the era.

Accessibility and Variety

Unlike earlier decades, the 70s saw the mass production of wigs, making them more accessible to the general public. This availability allowed people from various backgrounds to experiment with their looks without committing to permanent changes, like dyeing or cutting their natural hair.

Characteristics of 70s Wigs

Materials Used

Initially, wigs were made from real human hair, but by the 1970s, synthetic materials began to dominate the market. These synthetic wigs offered affordability and a wider variety of colors and textures. Manufacturers used modacrylic fibers, which could withstand heat and styling products, allowing for greater versatility in styling.

Popular Styles

• Afro Wigs: Symbolic of the Black is Beautiful movement, Afro wigs were not just a style but a statement of pride and cultural identity.
• Shag Wigs: Inspired by rock stars, these wigs had a layered cut that gave a carefree and rebellious look.
• Pageboy and Mullet Wigs: These reflected the varied tastes of the decade, from the more conservative pageboy to the bold mullet.
• Disco Wigs: Glamorous and shiny, these wigs were all about sparkle and drama, perfect for a night out at the disco.

Styling and Maintenance

Styling Tips

Styling a 70s wig required creativity. People often used rollers, blow dryers, and even straightening irons to achieve the perfect look. The goal was to stand out, so voluminous curls or sleek, straight styles were equally popular.

Maintenance Practices

Maintaining a synthetic wig in the 70s involved gentle washing with mild shampoos and air drying. Synthetic wigs could not tolerate high heat, so cold rollers were commonly used to curl them without causing damage.

Cultural and Fashion Impact

Fashion Integration

Wigs in the 70s went beyond just being a trend. They were integrated into everyday fashion, seen in workplaces, schools, parties, and even in casual settings. This widespread use helped to diminish the stigma previously associated with wig wearing.

Legacy and Revival

Today, 70s wigs continue to influence fashion, seen in both high fashion runways and street style. They represent more than just nostalgia; they are a celebration of freedom and identity that the 70s embraced.

The 70s wig was more than just a hair accessory; it was a fashion statement and a symbol of the dynamic cultural shifts of the era. It allowed individuals to express themselves in new and exciting ways, playing with identity and style with freedom and flair. The legacy of the 70s wig continues to inspire and influence even in modern times, proving that fashion is both cyclical and timeless.